TERRE HAUTE, Ind. – Sycamore Athletics is ready to March On towards the future beginning with today's announcement that Indiana State University and Under Armour
® (NYSE: UA) have reached a new multi-year partnership agreement. The Baltimore-based global leader in performance footwear, apparel and equipment will become the official outfitter of Indiana State Athletics beginning July 1, 2017.
"This is a historic agreement for Sycamore Athletics that aligns us with the leading global outfitter in sports today," Director of Athletics
Sherard Clinkscales said. "It is an exciting time for our department and the same can be said of Under Armour as both of us continue to grow. As we 'March On' to the next chapter in Indiana State Athletics, we are honored to do it with Under Armour serving as the official outfitter of our programs."
As part of the multi-year agreement, Under Armour will provide on-field and training gear for all 15 varsity sports as well as coaches and athletics department staff. Several sports programs will transition to Under Armour as their current agreements expire. Under Armour will also be a major contributor to unifying the branding efforts that are currently on-going in athletics and will provide another stream of revenue for the department.
"It's an exciting time with Indiana State Athletics!" basketball head coach
Greg Lansing said. "Thanks in large part to our new partnership with Under Armour, we now have tremendous momentum. Under Armour has become a national powerhouse in athletic gear and footwear. They are a well-respected company and first class in how they operate. Under Armour and the Sycamores will be a great partnership."
New Indiana State football head coach
Curt Mallory also feels that the partnership between Sycamore Athletics and Under Armour will bolster the many positive activities already happening at Indiana State.
"In just a short amount of time at the helm of the Sycamore Football program, I have been tremendously impressed with the commitment our university had made to our student-athlete experience and well-being," Indiana State head football coach
Curt Mallory said. "Partnering with Under Armour will only enhance the student-athlete experience by providing our team with the best athletic gear available. I can't wait to 'March On' into this next chapter of Sycamore Athletics with Under Armour!"
Indiana State joins the growing Under Armour roster of NCAA partners that includes South Carolina, Wisconsin, Notre Dame, Navy, Maryland, Texas Tech, Northwestern, Cincinnati, Boston College, Utah, Auburn and fellow Missouri Valley Conference member Southern Illinois.
"Under Armour continues to grow world-wide as a leader in sports performance gear," Indiana State women's basketball head coach
Joey Wells said. "We look forward to using Under Armour products in our program for many years to come. This partnership will help us make the jump to the next level in our brand recognition for Sycamore Athletics."
It was a break-through year in 2017 for Under Armour as the University of South Carolina became their first school to reach the NCAA Final Four while the women's team captured the 2017 national championship.
Indiana State looks to continue its recent success while welcoming Under Armour on board as a corporate partner. Recently, the Sycamores have reached the college basketball postseason five times including one trip to the NCAA Tournament and two trips to the NIT, advanced to the NCAA FCS Playoffs, the NCAA Baseball and Softball Regionals and have had several student-athletes qualify for the NCAA Track & Field and Cross Country National Championships.
The University's new official outfitter agreement with Under Armour includes marketing entitlements that will complement the brand's marketing campaigns through print and on-field presence at the university. Under Armour products are sold world-wide and worn by athletes at all levels around the globe. Notable athletes who endorse Under Armour products include: Steph Curry, Tom Brady, Jordan Spieth and Michael Phelps among countless others.
About Under Armour:
Under Armour (NYSE: UA, UA.C), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world's largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at
www.uabiz.com.